The Rising Popularity of Mobile Gaming
Mobile, Gaming
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Every smartphone owner knows that the power of efficiency is right at their fingertips. Counting the number of goldfish in the dentist office’s fish tank while waiting for a tooth filling is a thing of the past. The mobile industry has killed boredom! We now have infinite ways of passing time while waiting for the dentist, riding on public transportation, or standing in line. We can even work on our way to work or play Spin Casino’s online casino games on our plane to Vegas.
Mobile phones are central to the way we interact with the rest of the world and this includes our pastimes. Online gamers don’t have to set time aside after work to log into their computers to play. They can play on the bus on the way to and from their jobs without compromising on quality or safety. In fact, due to its convenience, online gaming has now surpassed desktop play and it is expected to keep raising.
The Mobile Gaming Sensation
According to Newzoo’s 2019 report, “mobile gaming (smartphone and tablet) remains the largest segment in 2019, growing upwards of 10.2 percent year on year to $68.5 billion—45 percent of the global games market. Of this, $54.9 billion will come from smartphone games.” Moreover, “mobile gaming will generate revenues of $95.4 billion in 2022 and account for almost half of the entire games market. This will be driven predominantly by smartphones, with revenues of $79.7 billion by 2022.”
The numbers are impressive! And the global shift to mobile entertainment is just beginning. Smartphones are already ubiquitous and software game developers are doubling down their efforts to innovate and provide cutting-edge design and captivating games that can be played anywhere from the palms of your hands. Players can’t get enough of the touch-screen technology and the live casino experiences that are now offered in mobile devices. And there is palpable excitement for what is yet to come for this bustling industry.
Trend-Setting Habits
The seamless way in which we have incorporated smartphones into our lives is changing the mobile gaming industry. We use our mobile phones with growing frequency but in short bursts of time. As we pointed out before, we tend to use our phones as our constant companions; not dedicating a specific time of day for its use, but interacting with it frequently throughout our day— checking, posting, logging, and scrolling. It takes a few minutes each time, but there are lots of times.
For this reason, shorter games that captivate players from the get-go are on the rise. These games are called hypercasual games which everyone can play and understand easily. In fact, hypercasual game developers strive for their games to be playable with one finger and understood in ten seconds or less! Examples of these games are the Candy Crush Saga and Angry Birds. These hypercasual games that can be played while multitasking at home, waiting for a meeting to start, or even in the bathroom, are opening up the gaming market to new players. The contemporary gamer does not follow the typical image of the intense gaming fanatic. Nowadays, a third of the players are over 45 years of age and women represent 55 percent of the market.
The Future of Online Casino Games
The mobile gaming industry is undoubtedly expanding and changing. What does this mean for mobile casino games in particular?
As part of the industry, the online casino game developers are keeping track of the changing market demographics. Players will probably see a wider variety of mobile casino games in 2020, as developers keep women, retirees, and millennials in mind as part of their target audience. The new online casino games will probably have a more casual, minimalist feel that invites new players to pass the time.
The rise in market demand also means an increase in innovation and creativity. We can expect an explosion of new casino games as well as a rebranding of popular classics such as online slots. There are already quite a few non-traditional slot games without spinning reels in the market. These types of games will captivate new players and reinvigorate the casino industry.
Such an energetic market is sure to change the online casino landscape. What would it look like in 2020? Or five years from now? The answer to these questions is nothing short of exciting. So, grab your mobile phone, log in to Spin Casino, and be part of the future!
